I'm Ale and I design experiences that resonate and connect.
Designer and strategist with a passion for crafting intuitive digital experiences. With years of experience across UX/UI design, web development, and marketing, I’ve helped businesses elevate their brands and streamline workflows. My focus is always on creating value through thoughtful design.
Education
B.A. in Marketing, Universidad Autónoma de Coahuila, 2014-2019
Design and Innovation, MIT Professional Education, 2024
Relevant Coursework: Google Analytics, User Experience Principles, Webflow 101.
Experience
Independent Designer, October 2021 — Present
Delivered responsive website designs, mobile interfaces, and high-conversion landing pages using tools like Figma, Framer and Webflow.
Created brand identities, including logos, color schemes, and visual elements, to support clients’ brand strategy and messaging.
Ongoing design consultation and feedback for product improvements and updates, ensuring consistency in user experience and brand alignment.
Delivered marketing assets, such as social media content and email templates, to support the overall digital marketing strategy of clients.
UX/UI Design Lead, Geekbears, San Francisco, US, March 2022 — July 2024
Led and managed a team of designers, fostering collaboration and innovation across multiple projects.
Directed UX/UI design initiatives, ensuring alignment with company goals and client needs.
Worked closely with clients to understand their business objectives and user needs through discovery projects.
Developed wireframes, interactive prototypes, and high-fidelity mockups for web and mobile applications.
Product Designer, Adext AI, Mexico City, MX, August 2021 — December 2021
Conducted data analysis and user research to inform product design and feature prioritization.
Collaborated with stakeholders to define and prioritize product features and capabilities based on user needs and business objectives.
Designed wireframes, high-fidelity mockups and prototypes, ensuring a seamless user experience.
Led A/B testing initiatives to optimize product features and user interactions.
Product Designer, Introid Inc, Saltillo, MX, July 2018 — July 2021
Engaged closely with developers and the engineering team to design systems that integrate complex AI technologies with user-friendly interfaces.
Conducted in-depth user research, usability testing, and feedback analysis to drive design decisions and improve product usability.
Led the full design cycle, from concept to final implementation, for web applications with a focus on complex data and AI-driven solutions.
Created wireframes, interaction models, prototypes, and high-fidelity designs.
Skills
Personal qualities
Creative Problem Solver
Detail-Oriented
Empathetic Listener
Adaptable
Self-Motivated
Collaborative
Organized
Interests
Passionate about exploring immersive worlds and innovative game design
Enjoy experimenting with new recipes and creating unique dishes in the kitchen
Love spending time outdoors with my dog and staying active
Avid fan of indie films and lesser-known cinematic gems
